CORPORATE CULTURE
1. Why build a strong corporate culture?
Cultural identity is the crystallised essence of business management and business, it is formed and developed together with the existence and growth of the business.
Strong cultural identity contributes to enhancing the prestige of the brand image for customers, helping businesses attract, develop and maintain talented employees; attracting the cooperation of investors, partners.
Corporate culture has a great impact on the business as well as the individual. Therefore, businesses need to identify the different cultural values that make up their identity as well as find ways to maintain and develop cultural identities. In order to develop their unique cultural identity, it creates a highly attractive image not only for the members of the business but also for the customers and partners.
Corporate culture must always be maintained and developed in line with the strategic objectives of the business, while adapting to changes in the market in order to help businesses create business efficiencies and competitiveness. pictures.
2. When to build corporate culture?
Corporate culture is the norm, value, belief, is crystallized over time. Establishing and developing strong culture, the enterprise needs a systematic thinking about organizational strategy, human resource management, internal communication, and leadership role of managers. For companies that are in the process of hot development or equitization conversion, it is necessary to build a strong corporate culture, because it greatly influences the sustainable development of enterprises in the future.
3. Basic steps to build a strong corporate culture:
- Evaluate current corporate culture values
- Establish the foundations of management of corporate culture
- Establish a business culture space
- Host training and seminars on corporate culture
- Institutional culture through regulations, documents
- Build staff manuals to disseminate and develop culture.
4. Method of implementation:
Corporate culture building should be based on practical and objective analysis. At the same time, in order to build a proper corporate culture, there must be a close cooperation between the business and the consultant.
On the method of coordination: the two sides will adhere to the principles of: direct exchange, unifying objectives; Jointly develop action plans; Actively implement and respond promptly; Continuous interaction, periodic reporting. Counseling has a supporting role, not a substitute. The organizational capacity of the business grows only when there is a culture of development and sustainability.
5. Achievements:
Consultants with a third-party objective will collect data surveys, analysis and policy recommendations. Consulting as a consultant will help you identify what values need to be maintained and developed to build a strong corporate culture. Businesses will achieve the following results:
- Form and develop the corporate culture
- Develop mechanisms and policies for the development of corporate culture
- Cultural institutions by regulations, documents
- Have a handbook to popularize and maintain corporate culture
- Have the tools to communicate, control, evaluate and maintain corporate culture
- Create consensus and consistency throughout the organization
- Help businesses attract talented people, partners and customers.